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Money makes the world go round and this was on display when Yahoo
decided to join forces with Google on a new advertising deal. According
to the agreement, Google now has permission to display its ads on some
of Yahoo’s websites. That Google would make money off Yahoo would have
seemed unthinkable, given the rivalry between the two companies which
has been going on for so long. It does appear as though hatchets get
buried when there is the prospect to make some money!
What the Agreement States
Google and Yahoo have reportedly signed a nonexclusive agreement
through which Google has permission to publish ads on some of Yahoo’s
‘properties’. Also, Google would be able to display its ads on some
co-branded websites. The agreement has made it clear that the
advertising would be done for multiple platforms. This effectively means
that Google can target consumers through PCs as well as mobile devices.
Yahoo’s Standpoint
According to Yahoo, the agreement between the two internet giants is
meant to provide users with meaningful ads which they can use. They have
also made it clear that Google is just one of their partners as far as
advertisement is concerned. By no means are they going to afford any
special offers or privileges to Google. The fact remains that Google is
the number one search engine when it comes to advertising and Yahoo
wants to bring the same experience to their users.
Rivals No More?
Despite the fact that this agreement caught experts and industry
insiders off guard, they aren’t interested in the finer details. Most of
the people are asking about what it represents for the rivalry and
competition between the two companies. It is no secret that Yahoo has
been lagging behind Google in terms of search engine usage and has been
trying to catch up for some time now. Yahoo even partnered with
Microsoft to try and find a way to overtake Google. So far, none of its efforts have borne fruit.
Yet, the deal doesn’t necessarily mean that the two are rivals no
more. In fact, it could spice up the proceedings, making things
interesting for analysts and experts. It remains to be seen whether this
is a one-off agreement or the two companies continue to collaborate on
offering better services (read making more money!). Yahoo has been
trying hard to strike up a partnership will Google for the previous half
decade or so and it may have found the opening it was looking for.
