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When it comes to the smartphone market, the first two positions are
taken. Apple and Google have been going at it for a couple of years now,
with the Cupertino giant unlikely to cede its position for some time to
come. The other companies in the market are left to scrap it out for
the remainder of the market share, which isn’t much as the two leading
giants take up a large piece of the pie. This is the case for Microsoft
and Research in Motion (RIM), who have been battling for third position
in the US market.
Microsoft Topples RIM
According to the latest reports, the BlackBerry OS has been overtaken
by Windows Phone to the third position. The performance for devices
running on Windows Phone has been far better than BlackBerry during the
last quarter of 2012. The strong showing in the market enabled Microsoft
to topple RIM and take the number three spot in the smartphone market
in the US. The amazing thing is that this is the first time in nearly
seven years that Microsoft has gone ahead of RIM.
BlackBerry in Trouble
BlackBerry
is in trouble. There is no doubt that the smartphone has not been
selling as well as it should have been. Microsoft has swooped in and
taken up a significant portion of its market niche. Some reports suggest
that BlackBerry sales are the lowest they have been in the past decade.
This does not bode well for RIM or for BlackBerry. Its hold on the
fourth position is starting to look shaky and it is quite possible it
might be overtaken in the not too distant future.
However, the situation may actually improve for the smartphone once
the new model hits the market. BlackBerry 10 has recently been launched
around the globe and will come to the US in a couple of months. It all
depends on whether the devices running on BlackBerry 10 manage to
perform well in the other countries. A failure to perform well would
mean the trend might continue when the devices are finally released in
the US.
Microsoft on a Roll
The Windows 8 OS might not have performed to expectations but
Microsoft is on a roll as far as its Windows Phone devices are
concerned. A recently released report shows that working people are more
inclined towards buying Microsoft tablets as compared to the iPad.
Being able to topple the BlackBerry OS in the US smartphone market
represents another victory for the company. It gives them a chance to
answer the critics that had stated Microsoft won’t be able to compete in
the handheld devices market.
Windows Phone 8 devices have been praised and continue to sell well.
At present, more people are using Windows Phone 8 devices than Windows
Phone 7. If this trend continues, Microsoft is likely to strengthen its
hold on the third position and maybe even make a move towards second. It
all depends on how well BlackBerry 10 fares after being released in the
US.
[Image via wp7connect] Author :
