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Facebook CEO Mark Zuckerberg has said that the foundation for
Facebook is based on 3 pillars, Time Line, Graph Search and News Feed.
Time line received a massive overhaul approximately 18 months ago.
Graphics Search which focuses on the navigability was overhauled this
January. Now the team at Facebook is looking to revamp the News Feed.
Marketplace ads being tested
One of the significant changes that are currently being tested, are new Marketplace ads,
which appear along the right-hand column of Facebook’s homepage. The
new layout will include a banner above text and is comparable to
Facebook’s mobile ad and mobile app. The ads will display only a
thumbnail of the Page’s profile picture and then a gray box with an icon
and some text detailing the brand. When users highlight over the
brand’s hyperlinked name, a pop-up is displayed featuring a mini-version
of the top of the brand’s Page, with buttons to like or message the
brand.
The major drawback for advertisers needing different size banner images for different ads.
These suggested Pages are likely to help attract advertisers to the News Feed. COO Sheryl Sandberg said that 65 percent of Facebook’s advertisers are now running ads in the News Feed, up from only 50 percent at the end of the third quarter.
More Possible News Feed Alterations
Another potential change for News Feed,
though nothing has yet been set in stone, is to create more specific
categories for the user to choose from, which will simplify the search
process. For example, there are already specific feeds for music and
games. Additional feeds could lean toward friend’s posts and activities
such as products they like, videos they’ve watched, and news articles
they’ve read. This concept will help the user find specific information
much faster and with less scrolling.
Although some traditionalist are always resistant to the changes in
aesthetics and design in the appearance of their Facebook page,
Zuckerberg feels that it is important to keep things fresh and ahead of
the curve.
It has been a continual struggle to keep Facebook current and
relevant and to reenergize the disappointing market shares since the
company has gone public.
