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The BlackBerry 10 OS has been highly touted for months, unfortunately
customers in Japan will not be able to test out the new OS. According
to Nikkei Business Daily the tech firm has decided to skip the Japanese market upon launch of its new device line.
BlackBerry
market share has nosedived in Japan to just 0.3 percent from five
percent over the last two years. Despite the loss of sales the
BlackBerry OS still contributes to 24 million smartphones in the
country.
According to BlackBerry’s global corporate communications manager Nick Manning:
“Japan is not a major market for BlackBerry, and we have no plans to launch BlackBerry 10 devices there at this time. However, we will continue to support BlackBerry customers in Japan.”
BlackBerry is aggressively planning to pursue the North American
market with the release of its new devices. Should the OS find success
once again the company could push the platform back into Japan and
expand its reach elsewhere.
Executives at the smartphone firm have high hopes for the device.
According to Chief information officer Robin Bienfait the BlackBerry 10
is so powerful that it is “approaching the functionality and power of a
laptop.”
The BlackBerry 10 OS is also a radical departure from other mobile
offerings from the company. Engineers at BlackBerry literally built the
platform from the ground up, abandoning the company’s former platform to
create something more robust and functional for both enterprise users
and general consumers.
Early reviews for the BlackBerry 10 OS have been relatively positive
and the company’s new smartphones fall more into line with the design
standards of other devices from the likes of Apple, Samsung and LG.
The big question now will be whether or not the company formerly known as Research in Motion can win back the very same customers that abandoned it over the last five years.
