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Zurmo introduced its version of a new Customer Relationship Management (CRM) software program that utilizes the features found in games to increase participation.
Zurmo
is an open source CRM provider that has been testing this particular
product in beta. The idea behind the program is that it will use fun
features that people enjoy in games and social media to increase
participation.
Users of the program get a badge just for logging into the system
each day. They also get points when they achieve certain goals and are
encouraged to compete with their co-workers.
CRM Badges
After several versions in beta, the version 1.0 is now ready to be released to the corporate world.
Features of the CRM Product
The program is simple to use and straightforward in its approach with
more of a focus on internal issues. For instance, it emphasizes team
collaboration and simplifies email correspondence. The social emphasis
is strong, too, with feeds where users can brag about their achievements
or make announcements. They can also use it to get help or advice from
a co-worker.
Like many social networks, there is a place for private conversations
where users can limit access to people who are involved in a project or
communication.
The Next Release
Users who like the product won’t have long to wait for the next
release. 1.5 is scheduled for March with even more improvements. It
will include a full reporting engine, email marketing, and mobile access
for salespeople on the go. It will also have work flow to allow the
user to automate more tasks.
These features will allow the user to have more time to concentrate
on their customers and contacting potential customers. But perhaps the
greatest benefit for the CRM product and businesses that utilize it into
their system is more people will use it because it is fun.
