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The focus of companies is often on how much time is wasted when employees are chatting on Facebook or sending tweets about their day.
However, some experts say that they should be looking at the benefits of
allowing their staff to use social media. In fact, in some areas it
should even be advocated. Here are three reasons why.
It Helps in Hiring
Sites such as LinkedIn can be a great place to find candidates that
you would otherwise never see in your applications. You can pursue a
worthy candidate even if they do not submit a resume or cover letter.
They may be networking and looking for a job, but never think of
applying until you make contact online. On the other side, you can
learn a great deal about an applicant through their public profiles that
you would not find out in a standard interview.
It Fosters Community in the Workplace
While not everyone should friend their supervisor on Facebook, it can
foster a sense of equality between management and staff. Employees can
tweet their manager or other heads of departments and the CEOs can
maintain communication with their staff online in a way they couldn’t do
in person. Staff can know more about what is going on and feel a sense
of community with each other and with their bosses even in a 140
character message.
It Encourages Employees to Become Advocates
Employees can become advocates of the company online and provide a
real-world look at the business for outsiders. They can become the
evangelists for the company’s products or services and more consumers
will relate to them than to other forms of advertising. More consumers
are looking beyond the price of a company to what they represent. They
want to see a company that makes a positive difference in the world and
what better way to show that than through the eyes and voice of the
employees.
Social media allows people to see a company is not only a great place
to work, but it is a great place for the products or services they
need. At the end of the day, that is what it is all about.
