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LG Electronics Inc just started taking pre-orders for the first OLED TV. These televisions use technology that promises the clearest images yet on super-thin screens.
They start with 55-inch TVs at a price tag of $10,335 and will be
delivered to buyers in South Korea, the home of the company. North
America, Europe, and the rest of Asia will get them sometime by the end
of March.
Both LG and Samsung said they were the future of TV and had promised
to have them ready for consumers by the end of 2012. However,
manufacturing challenges delayed the release dates for both companies.
LD gets the title of the first company to make the OLED TVs, but that
is more symbolic than anything because the first sales will probably be
small, especially with the price tag.
Samsung has not given a release date for its OLEDs, but has said it
is more concerned with making the best product possible rather than a
precise launch date.
This new technology promises to be an expensive endeavor for all
companies who attempt to compete. It requires upgraded factories, which
can cost billions.
OLED displays are organic light-emitting diodes and make it possible
to manufacture on even thinner screens than before. They are also
energy-efficient and provide sharper contrast and deeper color
saturation.
Sony was the first company to demonstrate the original OLED TV on an
11-inch display. However, it failed to advance the design to manufacture
mass products. It has been said that only two companies in the world
have the means currently to manufacture these televisions: LG and
Samsung. However, you can be sure the rest of the world is watching to
see what happens and determine if this is something to invest in or pass
on as the two South Korea companies attempt to capture the market early.
