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The market is filled with Google-brand devices now. Their range of
products includes smartphones and they have recently started producing
tablets as well. The company’s
focus has been on producing phones through Nexus, which has included
devices from Samsung, HTC and LG. This time it seems as though Google is
going to break tradition and will be using its recently acquired
Motorola to develop its own hardware – a new smartphone.
The reports about the new smartphone are sketchy at best and there
has been no official word on the matter from either company. Reportedly,
someone from the inside the company has speculated that Google is
indeed working on a new smartphone. It is said to be the most
sophisticated handset produced till now. The handset has been given the
codename X Phone. Until and unless Google reveals information about it
or more concrete reports emerge, one can only speculate. It makes sense for Google
to develop a smartphone which would rival the best in the business.
Reports have shown that devices which run on the Android OS are reigning
over the market and Google’s new handset could further consolidate its
position in the market. Google would have one eye on reducing the
iPhone’s dominance of the smartphone market. Though Samsung enjoys a
larger share of the US market, Apple is fast catching up.
Why Google Acquired Motorola
Google’s purchase of Motorola was expected but the price tag attached
to it raised some eyebrows. $12.5 billion is by no means a small
amount, even for a company like Google. They would have expected to make
at least 10 times that amount from the products the two companies would
make together. In that sense, it does seem as though the X Phone could
be the first step towards justifying the huge amount Google paid for
Motorola.
The reports have stated that the people at Motorola are the ones
working on the initial development of the phone. Their engineers are
some of the best in the world and are capable of creating a handset
which could stand up to the intense competition already president in the
market. There is no news regarding the features which would be included
in the X Phone or the market it is expected to serve.
The only thing
the report emphasizes on is that it would be something different.
Included in the report is news that Motorola’s Dennis Woodside is
overseeing the project. He has apparently asked for a team which is
innovative and creative. He wants them to broaden the horizon of
conventional smartphones and take a fresh approach to making the X
Phone. Woodside has been quoted as saying that he is going to invest in
the personnel and equipment required by the company to make the X Phone
the best possible handset.
Final Word
As of now, it is not known whether Google would launch the phone
under the Nexus brand or not. The reports suggest that the X Phone would
be launched next year so you probably won’t have to wait too long
before Google unveils it.
