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Facebook may have had a very difficult year after the IPO debacle
that led to an unbelievable plummet in its share prices, but the good
news is that the social networking company is starting to recover with
its shares now trading above $30
for the first time since its IPO. This is still 20% less than the share
prices pre-IPO, but at least it is way higher than their all-time low
back in September of last year.
While all the stock market woes may have given Facebook shareholders a
lot of headaches these past months, there’s no denying that it is still
the biggest social networking company in the world both in terms of
worth and user base.
That is not to say that Facebook can afford to rest on its laurels with challenges still facing them left and right like the Instagram policy change,
which they have dropped after getting properly and thoroughly bashed
online. Facebook has also been taking steps to up their game in terms of
security by rolling out HTTPS for all of its pages late last year. Then
there’s the question of keeping their talented employees from leaving,
with the likes of top Facebook designer Aaron Sitting leaving
(again) for yet unknown opportunities. For those who do not know Aaron
Sittig, he’s actually the one who created the “Like” button and “photo
tagging”, two simple functionalities we Facebook users probably can’t do
without.
Still all the challenges that Facebook has to deal with and overcome
are nothing compared to its grip on the social media market and its
staggering 1 billion monthly active users (as of October 2012)
worldwide. Facebook’s supremacy in the social networking world also
extends to the mobile market with 604 million monthly active Facebook
Mobile product users (as of September 2012).
With such a large audience it is undeniable the Facebook is indeed
still the social network king. After all, you won’t find any other
social network site that comes close in terms of number of users.
Twitter may have over a billion account IDs, but its active registered users only reach 500+ million. Other social network sites lag even further behind.
Facebook users’ loyalty and ever increase number, along with its
recovering finances ensures that the social network company has nothing
to fear in terms of being the top dog in the social network industry for
years to come.
