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When the original Apple iPhone debuted in 2007 consumers flocked to
AT&T Wireless in the hopes of getting their hands on the
revolutionary new smartphone and its easy to navigate iOS platform. As
Apple continued to release new, seemingly better iPhone devices,
customers continued to upgrade, sometimes a full year ahead of their
scheduled upgrade time.
Fast forward 6 years later and Samsung’s Galaxy S III
has outsold the iPhone 5 and Apple has not been able to duplicate its
iPhone successes in other parts of the world on the same scale as it did
in the United States.
Andy Hargreaves and Corey Barrett of Pacific Crest have recognized
Apple’s loss of interest among many buyers and in a note to investors on
Wednesday the analysts warned of Apple’s uncertainty with long-term
goals.
Analysts worry that Apple has already begun to over saturate the market with its products, while failing to provide advances in technology that would allow the company to attract new audiences.
According to the Pacific Crest team, Apple’s iPhones offer only
“incremental” hardware improvements, which in turn has left buyers with
very little incentive to pick up a new iOS based device in place of
their current iPhone models.
To compare Apple devices to other market devices is simple. For
example, the iPhone 5 is missing NFC technology, a standard option for
many HTC, Samsung and Motorola devices now on the market. Apple also
refuses to allow for swappable batteries and the company has been
reluctant to release too many color options for its smartphones.
With Apple
lagging behind its competitors in terms of basic cellular technologies
analysts don’t believe the company will experience tremendous growth in
the near future. The lack of growth expectations has pushed Apple’s
expected stock prices down to $440 to $550 over the next 12 months.
Here’s an article we wrong about missing iPhone 5 features that should have been included.
Have you already moved on to another smartphone brand?