Do you want to share?
Do you like this article?
Microsoft had taken a big gamble on Windows 8. The new operating
system would have been successful regardless but the company took it to
the next level with the hype and promotion. It showed that the company
was banking on the success of Windows 8
to take it into the post-PC era and capture the handheld devices
market. In the two or so months since its release, Windows 8 has not
exactly set the market on fire. Yet, it’s too early to pass a final
verdict on Windows 8’s fate.
Most people have said that Windows 8 has failed already but it would
be 2013 which would show whether or not its fortunes can be revived.
First of all, Microsoft needs to take a few steps which can help improve
sales and user acceptance of Windows 8. Here are some of them:
Microsoft Office 2013 is the newest and so far the best version of
the enterprise applications suite. However, the improvements cause it to
take up much more disk space than before. While PC users won’t face
this issue, the people using Windows 8 Phone would be apprehensive about
it. Microsoft needs to show them that Windows RT has the capacity to
run Office 2013 without glitches. Office 2013 is one of the key features
of Windows 8 and Microsoft has to advocate it to tablet users.
Develop More Apps
It has taken Apple and Google several years to increase the number of
apps available into the hundreds of thousands. Microsoft on the other
hand has not been working in the arena for too long. At the same time,
one cannot ignore the fact that Microsoft isn’t an up comer. It is a
tech giant and is expected to produce quicker results. Hence, it would
serve them better to focus on apps and develop as many as they can as
quickly as possible.
Improve the Interface
Microsoft has gone the extra mile to change the user interface. In
their view, it improves the user experience considerably but it takes
some time getting used to. This is why some users have gotten frustrated
with it as they cannot access the settings and preferences without
hassle. Microsoft should find a way to change the interface without
altering or modifying anything major. What they should do at least is
make the Settings more accessible.
Market It Better
Microsoft has spent millions of dollars on the ads you see for
Windows 8 but none of them have that X factor which convinces people to
use it. They need to rethink their marketing strategy and spice up the
advertisements so that they fulfill their main purpose: creating
excitement for the new operating system. At present, the Windows 8
marketing campaign has failed to do that in an effective manner.
These are some steps Microsoft can take to improve Windows 8’s performance in 2013. They have to do something to ensure the new operating system doesn’t end up becoming a failure.
